Positively Progressing or Falling Behind?

Positively Progressing or Falling Behind?

Do you feel your Pub Restaurant is POSITIVELY PROGRESSING or falling behind? ...it's one or the other - Can't be both! On Monday just gone, I was on a call with a very smart food industry colleague, talking about a subject that's dear to both our hearts and it's one that keeps cropping up in so many conversations we have with Pub Restaurant Owners and Managers lately. The "very smart" guy's … [Read more...]

Do Women Earn More Money than Men?

Do Women Earn More Money than Men?

Do Women Earn More Money than Men? The headline has probably got you being passionate and vocal about your answer yes, and how you feel, would that be right? But stay with me for a few minutes and let me explain my thinking. Over the last few weeks I have been visiting lots of cafes, coffee shops, and restaurants. I spend at least one day every week doing this. Today I have had a … [Read more...]

WHY 80% of People DON’T Buy My Products or Services

WHY 80% of People DON’T Buy My Products or Services

Here's WHY 80% of people DON'T buy my products and services... ...and don't buy YOURS either. BUT, thats ok! Read on, and I'll explain how this relates to your business and how to benefit from it. If you've followed me for some time, you'll know I won't make things sound better than they really are. (and you shouldn't either) Honesty is the best policy in EVERYTHING we do. As the … [Read more...]

A Marketing Lesson From Fifa 15

A Marketing Lesson From Fifa 15

Today, I have a marketing lesson to share with you Recently (26th September to be exact) I was up early and in my local supermarket for 7am. WHY? Because Fifa 15 for Xbox and Playstation had been released at midnight. I'd promised my nephew I'd buy him a copy for his Xbox. Little did I realise he'd insist that I get there really early to make sure I got one before they were all sold … [Read more...]