Try as I might, I couldn’t save them 🙁
I’m always saddened when I see a business close with good honest owners, managers and their employees faced with the realisation that they won’t be going to work tomorrow and will have to start looking for new employment.
And the saddest part of all…it need NOT have been like that!
Despite being busy with my coaching clients and my online training programmes, I still like to get out on the streets and call on pubs, restaurants, cafes and hotels to talk with owners or managers and find out what’s working and what’s not.
I guess it takes me back to the days when I worked for Unilever, cold-calling on chefs with the objective of getting them to try our new products. The only difference these days is that I’m talking about training and coaching instead of mayonnaise or sauces.
Anyway, walking the streets helps me to keep a pulse on any trends or changes out there.
Now, I’ve been occasionally dropping leaflets into these businesses in various areas over the past year to let them know what’s happening at Food Profits Membership in case they need anything anytime.
And there’s been two particular businesses, where each time I gave them a leaflet, they would say something like “I’ve been in business, doing this for as long as I can remember so I don’t need any of your help, I know what I’m doing”
And there was the danger – They were focused on defending what they believed they knew, without any thought for what they DIDN’T know.
When I called by last week, they had both closed their doors for the last time. Gone! just like that.
I feared that there was a real possibility that it might happen several times previously.
They were both what I would call ‘traditional’ eateries – one a restaurant, another a cafe.
You might remember reading The Caterer’s insight report late last year that there’s been an 11.4% decline in people eating out at ‘traditional’ venues (Indian, Italian, Chinese, Greek etc)
I’d like to bump into those owners one day in the future and be able to ask them, WHAT they thought was the cause for their businesses to fail.
If they’re like the many other similar cases I’ve seen this happen to before, they would likely say something like…It was the economy, it was the competition, it was my costs too high, it was staff that let me down etc.
The reality is that with the right KNOWLEDGE and KNOW-HOW, it’s more than probable, that they could have sustained and grown their businesses to prosper instead of fail.
Unfortunately, people are too inclined to believe that they know everything they need to, and are not open to being taught something new. There’s a reason why God gave us TWO EARS and one mouth. (We need to listen twice as much as we speak, because we learn when we listen but not when we speak)
Here’s the important question to ask ourselves…
HOW are we supposed to know it UNLESS, we are taught it?
Were we not taught Maths, English Science etc by attending school?
Taught how to ride a bike by our Dad or Mum?
Taught to drive a car by our driving instructor?
Gained our College or University degree by learning from lecturers?
I think you get my point, right?
Why should it be any different to learning how to fix problems in your business, to grow it and make it much more profitable than it currently is?
So, to be taught it…We must be prepared to LEARN IT
Remember the saying “Ask and you shall receive?”
If you’ve got a business problem that you need help with, don’t suffer in silence, drop me an email to email@example.com with a brief description of your problem and a telephone number where I can contact you.
I’ll give you some ideas and point you in the right direction with clarity and focus for what you can do to fix it.
If not, have a calm and profitable week ahead 🙂
P.S. You can also connect with us and ask questions on our Facebook page. (Click this link)